In 2018, the Danish Architecture Centre (DAC) relocated to an iconic new building designed by Rem Koolhaas on Copenhagen’s waterfront. This move created an opportunity to rebrand DAC as an international destination for architecture and design and the gateway to cultural exploration of the city.
The team at Massive Change Network created a full visual identity package and the development of brand guidelines to inform the application of the brand across all audience touch points. The result was a bold and vibrant brand identity that signals to the world DAC is the welcoming gateway for exploration of Copenhagen, the Architecture City.
The team at Massive Change Network created a full visual identity package and the development of brand guidelines to inform the application of the brand across all audience touch points. The result was a bold and vibrant brand identity that signals to the world DAC is the welcoming gateway for exploration of Copenhagen, the Architecture City.
Deliverables
Logo system
Brand identity
Guidelines
Digital design
Illustration
Video
A secondary typographic treatment captures the values and culture of DAC: ever questioning, open and with a touch of liberating, creative chaos. Used in motion formats, the DAC letters break apart and float across city landscapes to take audiences on virtual tours of the city.
Project created with the team at Massive Change Network.