Kalderos' multi-sided platform provides solutions that serve the major stakeholders in the drug discount ecosystem.
For this project our team partnered with product marketing to completely rebrand our products around our customers. The output is a new product brand and flexible visual identity system that allows each stakeholder to have a unique product experience while keeping things consistent and on-brand at a high level. The new product brand was rolled out in early 2023 and is implemented across the entire Kalderos suite of solutions.
For this project our team partnered with product marketing to completely rebrand our products around our customers. The output is a new product brand and flexible visual identity system that allows each stakeholder to have a unique product experience while keeping things consistent and on-brand at a high level. The new product brand was rolled out in early 2023 and is implemented across the entire Kalderos suite of solutions.
Deliverables
Logos
Brand identity
Guidelines
Website
Illustration
Video
Internal tools & resources
Employee swag
Team credits: Shannon McNary, Lee Zelenak, Jon Saxton, Allyson Moellenhoff, Desirina Frew, Mark Kosin, Amanda Guss