Kalderos Brand
Kalderos is a data infrastructure and analytics company that created the world’s first Drug Discount Management platform, simplifying drug discount program compliance for all stakeholders. I joined Kalderos shortly after their Series A round of funding and was tasked with building the brand as well as the design team and culture at the organization.
my role
Brand strategy, Brand identity design, Creative direction, Web design, Webflow build, Illustration, Project management
Developed a cohesive brand that puts Kalderos at the forefront of the emerging Drug Discount Management space. Over the last four years, the brand has evolved with the company as Kalderos has grown from a Series A startup in build mode to a robust SaaS product with a customer roster full of top 20 pharma companies.  
  • Total website views increased 147% between 2021 and 2022.
  • Average email click rate increased 477% between 2021 and 2023.
  • MQLs increased by 139% between 2021 and 2022.
  • Marketing generated manufacturer leads increased by 72% between 2021 and 2022.
  • Contracted annual recurring revenue growth rate was 5.4x from 2020 to 2022
As a core component of the Kalderos brand, a new illustration and icon style was created that is friendly and approachable while at the same time able to tell the complex story of Kalderos' offerings and position in the market.
Built in webflow, the Kalderos marketing website is designed to drive leads and educate visitors on how Kalderos fits into the complex drug discount ecosytem.
A comprehensive set of guidelines, internal tools, templates, portrait styles and employee swag was created to maintain consistency and enable the entire Kalderos team to utilize and rep the new brand.
Additional styles and systems were created for thought leadership activations, whitepapers, e-books, guides and conference promotions.
Design team credits: Shannon McNary, Lee Zelenak, Richelle Rolli, Logan Strauss, Emi Tolibas