Kalderos 2023 Annual Report
Kalderos' 2023 annual report unveils a collaborative game plan for drug discount stakeholders. The report spotlights the mounting tensions among key drug discount players, providing context on each stakeholder's systemic challenges and offering an innovative and equitable game plan for collaboration.

This was the third iteration of the company's annual report, Mission Critical: Bringing stakeholders together so everyone wins, was brought to life through the lens of a pixel-based drug discount world that housed our narrative from start to finish.
my role
Creative direction, Campaign design, Data visualization, Book design, Digital design, Website build, Illustration, Packaging, Swag
In its first three years, the annual report has been credited with over 1,500 PDF downloads, over 100 MQLs and over $1 million in attributed revenue. The annual report continues to be the largest syndicated piece of Kalderos content year after year and is a key tool used for investor relations and sales.
The pixel theme was carried out through all elements of the web buildout and each element was custom-made to adapt to all breakpoints using an 8px grid.
Try the Konami code on the annual report website for a fun surprise. 😉

[up, up, down, down, left, right, left, right, B, A]
For the 2023 campaign, a printed version of the report was produced to accompany the website and PDF version for a tactile takeaway. This printed piece was mailed to key Kalderos customers and prospects.
The report was promoted through organic and paid social media, email and a webinar hosted by Kalderos thought leaders.
Team credits: Shannon McNary, Lee Zelenak, Jon Saxton, Desirina Frew, Mark Kosin, Mo Wynne, Amanda Guss